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What We Do

We bring the power of stories to the business world

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01.
Corporate Strategy
and Transformation

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Why?

Our clients come to us searching for insight into some of the most difficult challenges that require a deep understanding of their business model, their organization, the competitive and cultural environment, and their stakeholders.

According to our experience, the four major challenges organizations face today are:

  • Differentiating their products and services and connecting emotionally to their audiences.
  • Understanding the impact of megatrends and adapting to new competitive landscapes.
  • Adapting to disruption and the proliferation of new competitors.
  • Understanding and solving the internal tensions created by these challenges, the difficulty of achieving high performance of the current business model, and developing new ones at the same time.

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We carry out consulting projects that tackle these four challenges and engage the top level of the organization in a rich conversation and thorough process that produce the following deliverables:

  • Defining the identity of the organization and the role it plays for its consumers, clients, employees, society, and other stakeholders.
  • Defining organizational values, behaviours, long-term aspirations, and short-term strategic actions.
  • Aligning the product and service portfolio and innovation initiatives to incentivize the expected behaviors of consumers, clients, employees, and other stakeholders.
  • Crafting an organizational narrative and tailoring the delivery to the diverse audiences.
  • Designing strategies and tools to incentivize and reward progress and behavior.

The projects a follow a three-step process:

  • Storylistening
  • Storybuilding
  • Storyliving and telling

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02.
Marketing and Communication Strategy

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Why?

People don’t buy your product: They live and share your story

Unearthing the story that only your brand can tell and of which all of your clients and consumers want to be a part of is the principle challenge of CMO’s.

A powerful story establishes a firm foundation upon which all the strategies of communication can take root from in order to achieve extraordinary results.

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The primary objectives of this process are:

  • To find the unique and differentiating story of a brand.
  • Define the call to action and the insights of your audience, both internal and external (from collaborators to partners to even clients, consumers, and influencers.)
  • Define the building blocks of the brand’s story (the archetypes, the plot, the values, the antagonists, etc.) and those of the audience.
  • Establish points of contact between both narratives.
  • Craft, with clarity, a vision of the future, the superior motive, and communicate these strategies of values and innovation to the necessary audiences.
  • Allow the story to transform into the vector by which we can engage and inspire the audiences.
  • Transform all members of a brand’s marketing team into StoryMakers.

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StoryScan

A deep exploration process to find the unique and strategic story of your brand through three phases:

  1. StoryListening: To find the meaning of your brand and the stories hidden in the hearts and minds of your audiences.
  2. StoryBuilding: To create the building blocks of the Brand Story
  3. StoryLiving: To Translate the building blocks of that Story into specific tools to implement the StoryWorld

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Workshops:

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The Power of a Brand Story

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Stories & Multibrand Strategies

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Stories in Multicultural Markets

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Inspire your Ad Agency with a Story Based Brief

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03.
Salesforce development and training

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Why?

There isn’t a stronger connection between people than storytelling.

We empower the sales force and executives with knowledge and practical tools to better connect with audiences, convey a powerful messages, build lasting relationships, and engage action.

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Workshops

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The Power of Stories:
Beyond Rational Attributes

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Storylistening:
empathic listening to identify business opportunities

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Storyselling:
Your client is the hero and your product a magic gift

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Personal Stories:
Share and listeng personal stories to build strong relationships

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04.
Leadership Development

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Why?

Stories constitute the single most powerful weapon in a leader’s arsenal.

We help leaders articulate a compelling story to connect with their audiences, influence their
world view, and shape behavior.

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Workshops

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The Power of Stories.

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Storymaker:
Leading Transformations with the Power of Stories.

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Personal Story:
Go beyond your CV, people remember your story.

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Epic teams:
Creating a shared story for extraordinary performance.

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05.
Tools by Sector & Industry

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Why?

The world is not made of atoms. It is made of stories.

We have designed workshops and tools for different industries and sectors with their specific needs in mind.

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Workshops

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The Power of Stories for Professional Services (legal, financial, technological).

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The Power of Stories for the Tourism and Hospitality industries.

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The Power of Stories for B2B.

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The Power of Stories for the Real Estate Development Industry.

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The Power of Stories for selling products or services Latin America.

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