[vc_row full_width=”container” full_height=”yes” equal_height=”yes” content_placement=”middle” parallax=”content-moving” css=”.vc_custom_1554710310103{margin-bottom: 0px !important;padding-bottom: 0px !important;background-image: url(http://starfireeffect.com/wp-content/uploads/2018/12/background.jpg?id=21083) !important;}” id=”home-first-section”][vc_column width=”1/2″][vc_column_text]

We bring the power of stories
to the business world

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All businesses have at their core the challenge of influencing human behavior, be that of their consumers, clients, workforce, or stakeholders.

Stories are the most powerful tool for understanding and shaping behavior. They have been the secret weapon of leaders throughout history.

Starfire Effect’s methodology empowers business leaders and their strategies with narrative tools that connect, inspire, and encourage action.

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What We Do

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Who We Are

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Massimo Martinotti
Partner, Meaning Creator

Massimo Martinotti has produced commercials and other types of brand content in over 30 countries for clients such as Toyota, Chrysler…

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Massimo recognizes the extraordinary power of stories to communicate and he is conscious of the inherently migratory behavior of today’s users who are willing to go wherever they can find a story they want to be part of. He investigates new models in the ever-changing media landscape, and how to balance brand messaging with entertainment values to generate rules of engagement, and spark the co-creation process with all stakeholders of an organization.

His passion for exploring new types of transmedia narratives and storytelling has converted him into an expert of the topic. Massimo has spoken in numerous conferences and events such as the Shoot Forum in New York, Ficod in Madrid, Fiap in Buenos Aires, The Next Awards in Miami, Executive Forums in Lima and panels in Chicago, Los Angeles, and Dallas.

From 2000 to 2012 Massimo Martinotti served as President of the Florida Chapter of AICP and as a member of the national Board of Director of the Association. In 2006 he was appointed Chairman of Aicp.Next: The committee that generated, among other things, the Next Awards that take place every year at the MoMA in NYC.

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Aurelia Garrido
Partner, Meaning Creator

Throughout her managerial career in the private, academic, public and social sector, Aurelia Garrido has created stories; stories of enticing…

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Throughout her managerial career in the private, academic, public and social sector, Aurelia Garrido has created stories; stories of enticing and attainable worlds that have transformed organizations, mobilized groups and sectors towards common goals.

Aurelia was vice president of Universidad VERITAS and Regional Strategic Initiatives Coordinator for the AVINA Foundation and served as Vice-Minister for Culture of the Government of Costa Rica.

Her passion is creating spaces where people dream big and are given the tools to reach those dreams with enthusiasm and tenacity. Aurelia’s talents include translating diversity into common understanding; combining business and social impact into common strategies; and public speaking and training.

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Some of Our Clients

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